According to a recent study by Untold Insights, many Gen Z and Millennial consumers cannot shop sustainably due to high living costs. However, buying affordable, preloved, and vintage clothing can be a great alternative to non-eco-friendly fast fashion brands. This blog explores how buying second-hand clothing can help consumers reduce their carbon footprint and still stay within their budget.
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The Future of Fashion is Pre-loved
As consumers become more environmentally conscious, the fashion industry is beginning to see a shift towards vintage and preloved clothing. The rise of fast fashion has had a negative impact on the environment, with the industry being responsible for a significant amount of global greenhouse gas emissions and water pollution. As a result, many consumers are turning to vintage and preloved clothing as a sustainable alternative.